Employees at Thinx See Red

Employees at Thinx See Red

Marketplace feminism is a bit like greenwashing. It’s a term used for companies who use feminist language to sell their products while not being authentically aligned with feminist values themselves–like for example, THINX.

Revitalizing Women’s Sexuality, One Member at a Time

Revitalizing Women’s Sexuality, One Member at a Time

In the 1970s, Germaine Greer called out patriarchal social norms that cut women off from expressing their innate sexuality and true desires. The good news is today’s sex and body-positive entrepreneurs are here to disrupt those norms—once and for all.

Call in the Squad

Call in the Squad

An entrepreneur envisioned a women’s entrepreneur support site she could turn to when she got the business blues. Despite the non-believers, Bourgoin managed to raise $350,000—$250,000 from the Nova Scotia venture capital firm Innovacorp and the rest from a handful of angel investors.

THE MAKING OF A WALL STREET FEMINIST

THE MAKING OF A WALL STREET FEMINIST

Group think was the real cause of the 2008 financial crash. “As someone who had a front-row seat,” she explains, “there were no evil geniuses pulling the strings.” Just guys who all look and think alike, and as a result, “didn’t see it coming.”–Sallie Krawcheck

How to Be a Bold Betty

How to Be a Bold Betty

Three founders who wanted more out of their careers created a business that helps other women discover themselves through the power of adventure.